We're the original disruptors in online qualitative research, launching our first research platform in 2007. We've been building and innovating ever since. Our online platforms deliver ever greater opportunities to study, interact, collaborate and develop human insight from target audiences all around the world. They're simple to use and highly effective.
|I want to:|
|Combine qual and quant research methods.|
|Segment groups prior to the start, or during the study. Track segment data separately.|
|Review data 'in-platform' without exporting.|
|Tag or code important information and insights during the study for easy export.|
|Utilise either light touch or interventional moderation as necessary.|
|Explore ideas and concepts with participants on a one-to-one basis.|
|Host my data in the EU.|
|Map customer journeys or experiences using my products and services.|
|Run a quick-fire study in days, or a longitudinal study for years.|
|Use a platform dedicated to engaging participants via their mobile phones.|
|Use live chat to communicate with participants.|
|Encourage participants to react in-the-moment with spontaneity.|
|Send automated communications (emails) and updates.|
|Get participants using emojis for more visual emotional expression.|
|Explore ideas or test concepts openly or privately in a community setting. Perform one-to-many or many-to-many research.|
|White label the platform or brand the interface accordingly.|
|Engage with up to 500 participants at a time.|
|Host data in the EU or the US.|
|Run a study in a language other than English, with 35 languages available.|
|Have my participants mark-up visual stimuli as part of my feedback gathering.|
Our tried and tested processes produce consistently effective results
Having established a thriving gym wear brand in the US and UK with near-fanatical support from the bodybuilding community, this gym apparel brand needed to explore future innovation opportunities with the wider fitness community.
Waggel needed to better understand their London based millenial audience. We performed our brand of creative qualitative research, developing and crafting superb insight to create four distinct personas that helped bring Waggel's target audience to life. Waggel can now develop their messaging, advertising and marketing campaigns with confidence, safe in the knowledge that they can really empathise with people in their target audience.
Our online qual research platform will help you connect directly with target audiences you want to understand. It helps overcome most of the cost, reach, time and depth issues that more traditional research throws up. We build our platforms with love, care and microscopic attention to detail. When it comes to design, CX and UX only the best is good enough. We spend hours testing, developing and improving them with the needs of all users - young, old, native and resistant front of mind.
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