Tandem is a mobile research tool. Launched in March 2018, it's being used by researchers, strategists and creative people from brands and agencies that are keen to explore significant moments in people’s lives.
On average, each mobile study...
Yes, that's correct! Once the research is underway participants have been completing over 95% of all the activities and questions asked. Tandem's slick user interface and rich features mimic familiar social media platforms, making it simple to use.
The 'shape' of studies...
500 moments shared per study.
Participants share multiple text, image and videos per post, responding in a timely and personal way to tasks and activities. Studies are averaging just 7-days duration, with researchers immersing themselves at speed. In one study, more than 600 responses were submitted, including over 540 photos and 50 videos.
Tandem's been used to investigate...
We knew this would be a hit, we just weren't sure how big a hit! Emojis are great to gauge feelings after a participant has experienced a product or service. Using Tandem's 'graph' button you can aggregate question data to give you a quick emoji straw poll - great for presentations!