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Using insight to develop a disruptive insurance proposition

Target the right audience with confidence

VouchForMe is a European ‘insuretech’ start-up. Their innovative blockchain product and novel approach towards trust, and the power of social connections, has the potential to completely disrupt the consumer insurance market. Our research design required an online research community with 30 carefully selected consumers. This forum enabled us to quickly task and probe to find out what we needed to know. Hosted on our Together™ platform, we designed activities that surfaced people’s complex attitudes towards trust, risk, friendship and family – and how these intersect with attitudes to money.

“Further really understood the brief and were extremely proactive. They performed comprehensive research, evolving insight that is proving extremely valuable. We’re very confident that we’re taking the right product and proposition to market at this time.”
Lučka Čokl Preis, CMO, VouchForMe
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