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The sweet smell of bacon product innovation

Sizzling hot product innovation

Further were challenged to discover how people in six different markets consume bacon and the contexts in which they prepare meals. We had only 10-days in which to immerse ourselves in our participant's lives, then feed the insight into the concept development sprint.

“The process with Further has been excellent. Their team’s been professional, flexible and fun to work with. The collaborative insight process helped us get an unusually deep understanding of the material, and we’ll use this to create new concepts. The insight work has been extremely valuable for both us – the agency – and for our client Tulip. This was our first project together with Further, but definitely not the last.”
Thomas Aadal, Client Service Director, Norgard Mikkelsen
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