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Entering a new market with confidence

Target audience insight

Keyhouse is a market-leading legal software brand in Ireland. They wanted to understand whether there was an opportunity to expand their practice management software and support operations into the English market. They asked Further to generate a deep understanding of law firms’ usage and attitudes towards case management software systems. They wanted know what differentiated the English market from the Irish market and whether law practices bought software and expertise in much the same way as they did in Ireland, with similar barriers to purchase in place. They also wanted to understand the viewpoints of key buying decision-makers and influencers.

“Further’s project team quickly understood our challenges. They pushed us to clarify our assumptions and to think harder about how to communicate the value of our products and services. Their work validated a lot of what we already knew – which was very reassuring – and they mapped a clear way forward to penetrate different segments”
Martina Winters, Sales and Marketing Manager, Keyhouse
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