Fth001 Macmillan L 1
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Engaging hard-to-reach patients

Macmillan needed to engage with hard to reach customers

“The online research community approach represents a cost-effective means of engaging with a wide group of individuals, many of whom are often harder to engage.”

Macmillan Cancer Support was aware that minority group cancer patients (that is those from Black, Asian or minority ethnic (BAME) backgrounds; and lesbian, gay, bisexual or transgender (LGBT) and older (65+) patients) tend to have poorer experiences and outcomes. However, they lacked evidence and insight to identify specific needs and shape future support.

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