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Developing paw-fect personas

Illuminating Target Audiences Using Personas

Waggel firmly believe that pet insurance sucks, so they’re changing it. They love pets, they’re tech people and they have over 15-years of experience in the insurance industry. They're shaking things up by offering customers transparency, affordability and the human touch they think the industry is lacking at the moment.

“Further really helped us understand our millennial target audience. They are digital research experts and had a great understanding of our business requirements. They’re committed and collaborated very closely with us to shape the research brief, then supplied genuine insight into what our audience thought and felt about the actual experience of getting a dog and living with a new dog.”
Ross Fretten, Co-Founder and Chief Product Owner, Waggel
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