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What do health and wellbeing really mean to people in the UK?

Understanding attitudes and behaviours

Bupa’s purpose is to help people live longer, healthier, happier lives. They wanted to understand what their customer needs were in relation to health and wellbeing and also what role they should play in meeting these needs. They asked Further to help them surface the everyday challenges people face in this area, collaborating with them to develop insight they could use to inform the development of tools and strategies that would provide value to customers. By focusing in this way, Bupa ensure they develop propositions and products that are truly customer-centric.

“At Bupa, we put our customers at the heart of everything we do. Working with the team at Further, and using their Together platform, we were able to interact with our customers and target audience in new ways. We conceived a clever mix of quick response and sustained activities, using video and online interaction, which meant we could dig deeper into people’s everyday behaviours and really understand what support systems would connect with them and make a strong contribution to their feeling of wellbeing.”
Richard Cohen, Bupa Customer Lab
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