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Inspiring brands and agencies

We take a highly adaptive approach to research, insight and innovation. Read more on the communities, insight and innovation that Further have enabled here.

Target audience research

We collaborated with Bupa to understand what people thought about health and wellbeing

Entering a new market

We helped Keyhouse understand a new market so they could move forward with confidence

Disruptive ideas

We helped VouchForMe understand the UK market and consumer attitudes towards trust and insurance

OMD - Insight at scale

Learn how OMD set-up a long term community and used it as an echo chamber.

New mission and vision statement

We helped Condé Nast International employees to open up and say what the brand meant to them

Motivate sales teams

We helped a major US insurer to engage with their sales agents across the US to sharpen up their sales content

Understand what consumers think

Atlantic Design wanted to find out what commuters really thought about a rail operators service and carriage environment.

Our Work

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Having established a thriving gym wear brand in the US and UK with near-fanatical support from the bodybuilding community, this gym apparel brand needed to explore future innovation opportunities with the wider fitness community.

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Waggel needed to better understand their London based millenial audience. We performed our brand of creative qualitative research, developing and crafting superb insight to create four distinct personas that helped bring Waggel's target audience to life. Waggel can now develop their messaging, advertising and marketing campaigns with confidence, safe in the knowledge that they can really empathise with people in their target audience.

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Bupa needed to understand their customers attitudes and behaviours when it came to wellbeing, health and maintaining a balance in their lives. Using our Together platform, and creative tasks and activities, we collaborated with Bupa's Customer Lab to discover what health and wellbeing really meant to people in the UK.

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Keyhouse is a market-leading legal software brand in Ireland. They wanted to understand whether there was an opportunity to expand their practice management software and support operations into the English market. They asked Further to generate a deep understanding of law firms’ usage and attitudes towards case management software systems.

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VouchForMe’s blockchain product and novel social proof-based concepts are set to disrupt the consumer insurance market. When they started designing and creating their ‘go-to-market’ strategy, they realised a need to test their assumptions from the stand-point of UK consumers. Was their value proposition clear? Were they really aiming at the right audience? They reached out to Further, for help with the answers and insight.

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When it comes to enablement, sales teams have a vested interest in shaping and developing razor-sharp collateral. They know their customers, they understand their pain points and they want to make more commission! This study looks at how you can motivate and galvanise sales teams by focusing them on the sales collateral they need to do their job.

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Condé Nast International sets the benchmark for publishing excellence with leading print and digital brands including Vogue, Vanity Fair, GQ, Wired, and AD among others. They reached out to Further to help define their new mission and vision statement.

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The Foundation worked with their UK client to investigate people's attitudes to savings and money. The findings and insight uncovered proved to be anything but boring.

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Tulip hired innovation consultancy Norgard Mikkelsen, who in turn approached Further, to help energise their creative process and crowdsource new product development ideas from bacon consumers in six international markets.

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All organisations are under pressure to increase and diversify their income generation streams. Charities need to keep existing donors engaged, attract new ones and compete in a crowded and fiercely competitive marketplace. To succeed, they need constant rethinking and reinvention.

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As part of its continued diversification plan, LinkedIn sought to develop the future of online learning and development (L&D) solutions engaging and collaborating with its talented global workforce to develop new ideas and fresh thinking.

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Amira’s plans for future global expansion have increased the need to enrich customer understanding in key markets, and connect with target customer groups to inspire action and future steps. Further were commissioned as partners providing full-service support.

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How does one of the world’s most successful media agencies stay ahead of the competition and stay culturally connected with Britain’s complex and multi-faceted consumers?


When Cafédirect approached Further, the insight team had just completed a rigorous segmentation study to better understand their consumer typologies. Up until this point, they had relied on traditional project-oriented research and emailed surveys for insight. Although useful, a new research solution was identified as a requirement that was more cost-effective and capable of delivering research at speed.

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Atlantic Design were commissioned by Eversholt Rail Group (ERG) to upgrade and enhance train carriages serving busy South East London commuter routes. This included seating layouts, traffic routes and the overall commuter experience. 

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The challenge centred around how to reach-out and engage such hard-to-reach groups, and how to sensitively handle discussions with cancer survivors and have them be frank and open.

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Working in partnership with GfK, a private online research community was created to engage the target audience over a period of weeks while the show aired.

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Global electrical goods company

Shaving away the competition

Well aware that young men typically start shaving with manual blades before moving on to using electric shavers, this world-leading electrical goods business wanted to develop a deeper understanding of the male grooming market. 

Skincare Case Study

This global cosmetics brand wanted to garner evidence about the skincare concerns and unmet needs of women from ethnic minority backgrounds in order to scope the potential for developing a new luxury skincare product for these customers.

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Higher education providers currently face a number of challenges, such as increasing competition for students, financial pressures and ongoing uncertainty resulting from Brexit and coronavirus. Here’s a powerful way to generate fresh insight to help tackle these challenges.

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