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Be inspired by how Further has applied its technology and agile research methods to meet the needs of modern marketers and researcher. If you'd like to talk through your particular research project, we're here to help!

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The Definitive Guide to Recruitment for Online Qual

A practical guide to online qualitative research recruitment. In this guide we cover how to plan, assess and budget for...
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Nine Ways To Improve Your Online Research Communities

Online research communities offer a superb environment in which to study your target audience group. With skilled moderation, you can...
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A Guide to Qualitative Research Methods

A hugely practical guide to qualitative research methods. We examine online and offline research methodologies, the features, the advantages and...
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Qualitative Research Methods Table

Every researcher and insight specialist should have this on their desktop! Taken from the Qualitative Research Methods Guide, this one...
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Community Moderation Best Practice Tips

Moderation is the key that unlocks the insights that a community has to offer. It demands careful planning, strategy, and...
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Essential Guide to Mobile Ethnography

Ethnography has morphed into a new discipline, where the participants themselves are the researchers, capable of documenting and sharing their...
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How to improve engagement from online research communities

Online research communities offer an innovative and effective way to conduct agile qualitative research both on and offline. You can...
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Your Guide to Online Qualitative Research

Online qualitative research is now an established methodology that is widely practiced around the world by researchers, planners, and strategists...
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Guide to consumer collaboration and co-creation

Consumer co-creation, or the act of creating shared value in a product or service with consumers, is actually nothing new...
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