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Developing Paw-fect Personas

Waggel are busy disrupting the pet insurance industry one tail wag at a time. Their aim is to be the antithesis of big insurance companies by having a user-friendly website, simple and easy-to-read policies with straightforward systems and claims procedures. Waggel’s offer is a subscription-based insurance policy that delivers value by helping millennial dog owners with services that range from training and education to veterinary care and last minute dog sitters. They want to make pet ownership fun and rewarding, sharing their passion for pets with their customers.

Further were brought on board to help the leadership team at Waggel understand their target customers in even more depth. We were tasked with exploring the daily emotions, frustrations and challenges that London-based millennials experience, from the moment their desire for owning a dog starts, to six months into having their own canine partner.

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