Amira Rice - Understanding Key Customer Groups

Amira’s plans for future global expansion have increased the need to enrich customer understanding in key markets, and connect with target customer groups to inspire action and future steps. Further were commissioned as partners providing full-service support:

To validate hypotheses in relation to shopper attitudes and behaviours

To engage mainstream and South Asian mums

To bring target segments to life to help guide future brand and marketing development

Amira

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