Founded in 1887, the Tulip Food Company has long provided high-quality Danish bacon to customers around the world. Up until now, they have been known for their range of sliced, diced and back bacon products. Tulip hired innovation consultancy Norgard Mikkelsen, who in turn approached Further, to help energise their creative process and crowdsource new product development ideas from bacon consumers in six international markets.
Further were challenged to unearth fresh insight into how people across six markets use and consume bacon. But the challenge didn’t stop there. We only had 10 days in which to capture the insights and feed them into the concept development sprint.
To deliver deep human insight at speed and scale, we created an online research community hosted on the Together platform. We identified three distinct consumer segments across the six different markets and commenced a three phase project.