Whether you’re an experienced researcher or this is your very first qualitative research project, participant recruitment can be the most challenging and resource intensive aspect of any study. From finding eligible participants who meet the criteria for niche studies, to offering incentives that match the expectations of your target audience, overlooking any aspect of your planning and preparation can prove a costly mistake.
And as we all know, if you fail to recruit the right group of people, a sample that does not align with your research goals then you won't generate the valuable data you need and your online qual research study or research community, will be dead in the water. Finding the right people for your study is the key to achieving accuracy in your results.
In this guide we cover everything from
• Planning, assessing and budgeting for your recruitment strategy
• Finding and sourcing the right participants
• Avoiding common pitfalls
• Recruiting for multi-market research
• And importantly, how to remain compliant throughout your project
Download our Definitive Guide to Online Qualitative Recruitment and learn how to get your market research respondent recruitment right every time.