Savings, How Boring. Think Again!

The Foundation were briefed to investigate people’s attitudes towards money and savings. They wanted to help their UK-based client to develop more relevant, consumer-centric saving products whose appeal went beyond simply publishing an interest rate.

Using Further's Together insight platform, The Foundation adopted a creative approach that engaged participants and elicited genuinely insightful responses. For example, using online projective techniques, participants were asked to create avatars of 'savings superheroes', as well as imagining letters to their 'younger self' that reflected what they 'now' thought about savings.

The Foundation were able to use the insights to inform people at the top of the client organisation. It resulted in a complete shift in how they viewed savings products, and the start of a journey to apply consumer-centric thinking to the product portfolio.

Savings How Boring Think Again

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