Piggy

Savings, How Boring. Think Again!

The Foundation were briefed to investigate people’s attitudes towards money and savings. They wanted to help their UK-based client to develop more relevant, consumer-centric saving products whose appeal went beyond simply publishing an interest rate.

Using Further's Together insight platform, The Foundation adopted a creative approach that engaged participants and elicited genuinely insightful responses. For example, using online projective techniques, participants were asked to create avatars of 'savings superheroes', as well as imagining letters to their 'younger self' that reflected what they 'now' thought about savings.

The Foundation were able to use the insights to inform people at the top of the client organisation. It resulted in a complete shift in how they viewed savings products, and the start of a journey to apply consumer-centric thinking to the product portfolio.

Savings How Boring Think Again

Access this resource

In order to access our resources please submit your details below. A link will be emailed to you automatically. You'll only ever have to submit your details once to be able to access all our resources. Please see our privacy policy for more information.

Related articles

PolygonarrowGroup 2Group 2burgerchevronPage 1 CopycloselinkedinGroup 2platform-angleButton Copy 5Group 8plusGroupGroup 2np_tick-mark_1146398_000000Group 2vimeo