How to research multicultural audiences online

In a world marked by the powerful new forces of globalisation, immigration, communications technologies and the intermingling of diverse people and ideas, we cannot survive without cultural intelligence. This is true of individuals, of businesses and of governments: we all need the skills to navigate different cultures.

But doing research across different cultures presents several challenges and requires specific expertise. Because digital research enables organisations to reach people wherever they are and to segment social groups in a cost-effective way, it is used extensively in international and cross-cultural projects, where the value-for-money benefits are perhaps greatest.

Multi Audience

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