Taking the time to properly brief a market research supplier will save you time and money, no matter how 'up against it' you are time wise. It will also make sure your research is feasible and achieves its objectives. If you're relatively new to market research and online qual research, and you need support for more than just research tools and recruitment, you might want to consider using our comprehensive research briefing template!
Having an open conversation about the research you want to commission with your MR supplier is best. Spending that extra half hour when you are requesting proposals will save you a lot of time should the project be commissioned. There are lots of other benefits to employing this method. It gives the client a chance to think hard on what they want to achieve, it breaks the ice and gives both party's a chance to explore research creatively as part of the on boarding process.
