Reimagining mission and vision statements is a tough challenge, even for small organisations. So, if you’re one of the world’s most successful publishing companies, where do you begin?
Condé Nast International sets the benchmark for publishing excellence with leading print and digital brands including Vogue, Vanity Fair, GQ, Wired, and AD among others. They reached out to Further to help them define their new mission and vision statement.
We had one week to have conversations with 60 employees, all with different titles and levels of seniority, across six countries in different languages. We designed and moderated a series of online communities in Brazil, Germany, France, Taiwan, Japan and Mexico, hosted on our Together platform. We used group discussions, surveys, image sourcing, storytelling and projective techniques. The results were superb.