In this video presentation, Tim Spencer and Andy Dexter from Signoi talk about about how Cultural Analytics - a form of quantitative semiotics - can offer a new way to quickly and cost-effectively unlock category insight and decode culture.
Cultural Analytics is all about decoding culture, on a large scale and at speed. It's about extracting 'signal' from noise. It's about analysing large volumes of implicit, unstructured text or imagery, to help brands read between the lines and make smarter, faster decisions.
The accompanying podcast is available here