Test One

Qualitative Research Methods Table

Taken from the Qualitative Research Methods Guide, this handy table can be used to assess which qualitative research method is best for which each study or project application you're involved with.

The table lists some of the most common qualitative research methods (both offline and online) used in the research industry and compares them in relation to questions you may want to ask participants. We have also added surveys because, while they are obviously a quantitative tool, this comparison helps bring out the specificity of the other methods.

So, the next time you are commissioning research, or putting together a proposal, it might be helpful to take a quick glance at this table to check that the research design you have in mind will actually deliver the evidence you need!

Table

Access this resource

In order to access our resources please submit your details below. A link will be emailed to you automatically. You'll only ever have to submit your details once to be able to access all our resources. Please see our privacy policy for more information.

Related articles

PolygonarrowGroup 2Group 2burgerchevronPage 1 CopycloselinkedinGroup 2platform-angleButton Copy 5Group 8plusGroupGroup 2np_tick-mark_1146398_000000Group 2vimeo