Test One

Qualitative Research Methods Table

Taken from the Qualitative Research Methods Guide, this handy table can be used to assess which qualitative research method is best for which each study or project application you're involved with.

The table lists some of the most common qualitative research methods (both offline and online) used in the research industry and compares them in relation to questions you may want to ask participants. We have also added surveys because, while they are obviously a quantitative tool, this comparison helps bring out the specificity of the other methods.

So, the next time you are commissioning research, or putting together a proposal, it might be helpful to take a quick glance at this table to check that the research design you have in mind will actually deliver the evidence you need!


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