Online research communities offer a superb environment in which to study your target audiences. With skilled moderation, you can uncover valuable human insight from those participating.
Even if you're a seasoned researcher, or community moderator, there are always new things you can learn from others. With this in mind, we asked experienced global research professionals, and frequent users of online research communities, Ray Poynter (NewMR, ESOMAR council member), Sandi Medeiros (spark what's next), Chris Blythe (The Brand Nursery), Jarrod Calabria (The Behavioural Architects), Dani Sene-Grandi (on3), Carl Wong (Living Lens) and Dr John Whittle (Further) for their top tips and best practice guidance. We've also included some examples of communities to highlight what you can achieve in this area.
Packed with practical guidance and thought provoking commentary, here are nine ways you can improve your online research communities...
