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Essential Guide to Mobile Ethnography

To understand the exciting world of mobile ethnography, or what some call self ethnography, you first need to look back upon traditional ethnography which, in its basic form, is a method for observing, studying and recording cultures and society. Ethnography is a type of qualitative research often conducted by social anthropologists and psychologists. They enter the ‘habitat’ they want to study, documenting their observations using film and audio recording, as well as pen and paper.

Fast forward to a digital age where the practice of ethnography has morphed into a new discipline, where the participants themselves are the researchers, capable of documenting and sharing their lives via mobile phones and other portable devices. 

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