Lean Customer Insight

This podcast accompanies the lean insight presentation and video also available to download in the resources area. Mike Stevens talks through the more practical applications of lean insight. Lean is a combination of agile methodology and good enough research that gets you what you need, in terms of insight, as efficiently as possible. Based loosely on manufacturing production techniques, Mike sets out how it can be applied to the world of market research. He sets out the technologies and strategies that can help. 

Ms Mrx

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