As a well-established business, expanding into new markets can be part of a natural progression. You’ve got a product or service that’s tried-and-tested, as well as the experience to drive the business forward. When you’re ready to explore the opportunities, it’s wise to perform thorough market research. Getting an independent third party to gather market intelligence and customer insight on your behalf, provides you with the confidence that your proposition resonates with a different market and can avoid costly mistakes.
Keyhouse is a market-leading legal software brand in Ireland. They wanted to understand whether there was an opportunity to expand their practice management software and support operations into the English market. We helped them understand the market and key personas within English law firms, so that they could enter a new market with confidence.