Sharon Mccutcheon Money

How to Make Brand Procurement Your Agency's Friend

What if procurement was your friend and not your enemy? Imagine how much more work you could win!

Yet agency leaders see the procurement process as a painful obstacle course they need to stumble through. With heads in hands, despairingly asking 'why?', they think that procurement exists to block and not to enable. Procurement doesn't want to see the brilliant creative and stats you've put together in response to the RFP, they just want to see the spreadsheet and forms. Worst of all, how dare they ask me how much profit I'm making!

The reality is that procurement performs an essential business function and, with big brands, there's no getting round the scrutiny. So why not learn how to become a friend to procurement and turn the obstacle into an opportunity?

About the speaker...

Mike Lander, chairman of Re:signal and is a successful entrepreneur with a proven track record of buying, growing and selling businesses. As well as his experience on the sourcing and procurement battlefield, he brings to the workshop his experience of building and running successful businesses across sector.

This webinar covers...

  • Who procurement 'are'
  • How you can make them your friend and give them what they need
  • When is a saving not a saving?
  • Negotiating with procurement
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