How to get better engagement from online research communities

Online research communities (MROCs) offer innovative and effective ways to conduct agile qualitative research. You can uncover consumer insights at scale and explore the drivers behind people's behaviour either in a closed or open community setting.

The quality of insight depends on the quality of the participants and how motivated they are during the course of the study. That’s not just about who those members are, but how engaged they remain during the life of the community. 

Better Engagement

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