Consumer co-creation, or the act of creating shared value in a product or service with consumers, is actually nothing new. However, the ability for brands and organisations to involve people from around the world in the design and development of user-centred brands, products and solutions – well, that is something new.
In fact, it’s only been possible since the arrival of the internet and it’s getting more and more popular by the day. If you aren’t already utilising consumer co-creation in your business, it’s time to get involved. That’s why we’ve created this handy how-to guide to give you all the information you need about successful consumer collaboration.
(you’re welcome by the way!)