Macmillan - Engaging Hard to Reach Groups

Macmillan Cancer Support were aware that minority group cancer patients (that is those from Black, Asian or minority ethnic (BAME) backgrounds, lesbian, gay, bisexual or transgender (LGBT) and older (65+) patients) tend to have poorer experiences and outcomes.

However, they lacked evidence and insight to identify specific needs and shape future support. The challenge centred around how to reach-out and engage such hard-to-reach groups, and how to sensitively handle discussions with cancer survivors and have them be frank and open.

Further used the Together platform working with Forum Research and Macmillan to create an online community that explored attitudes, experiences and what people thought about their treatment.


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