Following an extensive brand segmentation, Cafédirect – a leading ethical coffee brand – sought to find a new and more appropriate way to engage its consumers and deliver streams of fresh insight. Their strategic objectives centred on growing shopper numbers and increasing frequency of purchase among two key consumer segments.
Cafédirect turned to Further for help in building a powerful online research community, a solution that required technical expertise, advanced technology, research rigour and an understanding of their consumer's complex digital user-behaviours.
Cafédirect now connects everyday with their target consumers, garnering opinion, sharing concepts and building valuable relationships
along the way.