We are feeling stressed in the UK and, thankfully, there is a growing awareness of the underlying mental and physical health issues that cause stress. But what do health and wellbeing really mean to people? How do they maintain their wellness on a daily basis? And, how does this impact their overall levels of happiness?
Bupa’s purpose is to help people live longer, healthier, happier lives. They wanted to understand what their customer needs were in relation to wellbeing and also what role they should play in meeting these needs. They asked Further to help them surface the everyday challenges people face in this area, collaborating with them to develop insight they could use to inform the development of tools and strategies that would provide value to customers. By focusing in this way, Bupa ensure they develop propositions and products that are truly customer-centric.