Millennials, or those born between 1980-2000, are a tech-savvy digitally enhanced generation. So, why wouldn’t you choose to use online research to engage with them?
An online research community can offer a refreshing and rewarding experience when compared to existing social media communities and other forms of offline research. Free of existing ties and relationships, an online community can offer a stimulating environment and varied conversation opportunities. When planning and moderating a community, it is essential that this represents a ‘safe’ environment where members feel comfortable about sharing their thoughts, feelings and emotions.
If you’re successful at this, then you’ll be able to reveal the fundamental truths that shape their attitudes and behaviours.