Millennials - born between 1980-2000 - are a tech-savvy generation. So, why wouldn’t you choose to use online qual research to engage and understand them better?
An online research community offers a relevant and rewarding experience in comparison to other forms of in-person research. Free of existing ties and relationships, an online community can offer a stimulating environment and varied conversation opportunities. When planning and moderating a community, it is essential that this represents a ‘safe’ environment where members feel comfortable about sharing their thoughts, feelings and emotions.
If you’re successful at this, then you’ll be able to reveal the fundamental truths that shape their attitudes and behaviours.