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We hope you'll be inspired by how we've applied our technology and know-how to real-world research situations all over the globe. If you'd like to talk through your particular research project, we're here to help!

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Reimagining Condé Nast International’s Brand

Reimagining ‘mission and vision’ statements is a challenge, even for small organisations. If you’re one of the world’s most successful...
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How to Make Brand Procurement Your Agency's Friend

What if procurement was your friend and not your enemy? Imagine how much more work you could win! Yet agency...
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Savings, How Boring. Think Again!

What drives people to save or spend? Why do people choose savings products? What would motivate people to save, given...
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The Sweet Smell of Bacon Product Innovation

Further were challenged to unearth fresh insight into how people across six markets use and consume bacon. But the challenge...
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How to Manage Inconvenient Insights

You do great work. The quality of research and the insights you discover for clients are superb. Everyone likes your...
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A Guide to Qualitative Research Methods

A hugely practical guide to qualitative research methods. We examine online and offline research methodologies, the features, the advantages and...
PDF Download / How-to Research Guides

Qualitative Research Methods Table

Every researcher and insight specialist should have this on their desktop! Taken from the Qualitative Research Methods Guide, this one...
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Quantitative Semiotics

Quantitative Semiotics is all about decoding culture, but on a large scale, and at speed. It's about extracting 'signal' from...
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Quantitative Semiotics

Quantitative Semiotics is all about decoding culture, but on a large scale, and at speed. It's about extracting 'signal' from...
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