Further Team

Core team

We are Further, online qual and agile research experts, supported by our research technologies, to help you immerse yourself in people's everyday lives and understand human truths behaviours.

What we do

We help you answer the 'why' questions'. To learn about people and culture so you can make the right decisions for your company, product, service or client. Our custom-built research platforms power many of our clients' studies and have been built with best practice in mind. They'll help you uncover the right human insight, so you can innovate and grow. Don't stand still, always go further.

Where we’ve been

Further* was founded in November 2007. Over the last decade we have worked on some 40,000 research projects with millions of participants in 183 countries and 35 languages. In 2015 we expanded our team into North America.

Our brand, offer and team have grown. We've learnt from our successes, our failures, and all the people we've worked with and we've come out the other side strong and agile.

*You may have known us as Dub.

You can trust us

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Your data and participants are in very safe hands. Our platforms have the same battle-tested security as banks. We are compliant with ISO 27001 and exceed market research industry standards. We are members of the MRS, ESOMAR and feature in the GRIT 50 most innovative companies.

Our intuitive software is designed with respect and empathy for participants' busy lives. They deliver superb UX for both researcher and participant. Our team are experts at facilitating research and can give you as much support as you need to help you succeed in your research objectives.

Our team

We're researchers, technologists, engineers, strategists and designers with a technical edge and unquenchable curiosity.

Stephen Cribbett

Stephen Cribbett

Founder & CEO

Stephen founded Further and has pioneered tech-enabled qual research and communities ever since. He’s an impassioned advocate of intelligent uses of technology for insight and innovation. With over 20 years’ experience in building brands, Stephen has worked with some of the world’s most iconic retail and consumer businesses, including Shell, Harrods, Orange, Emirates, Logitech, Philips and The Design Council.

07973 663867 stephen@go-further.co
Dr. John Whittle

Dr. John Whittle

Associate Director, Research & Strategy

John puts his PhD in social psychology to good use at Further, guiding clients on how to get answers to their research questions, and how to execute good research. He has a passion for technology, alongside his specialist subject of modern masculinity.

020 3515 3301 john@go-further.co
Dr Marie-Claude Gervais

Dr Marie-Claude Gervais

Research Director

Before joining Further, Marie-Claude gained a PhD in Social Psychology and was head of qualitative research methods at LSE and founder of a pioneering agency specialising in research with ethnic minorities. As Research Director at Further, her role is to understand clients' business requirements and deliver contextual human insight that has a positive impact on business, culture and people.

+44 (0) 20 3515 3301 marie-claude@go-further.co
Kerry Poulson

Kerry Poulson

Senior Project and Operations Manager

Kez is a senior project manager who has worked across the marketing and advertising industry with both brand and agency clients. Kez has experience in the FMCG, B2B, healthcare and leisure sectors. Working with our research team, and other business units, Kez ensures that all our research projects are managed efficiently and that our processes are continually reviewed and updated so we're able to fine tune the way the team works.

020 3515 3301 kerry@go-further.co
Terri Sorenson

Terri Sorenson

Client Success Manager

Terri provides support, training, guidance and inspiration to our clients in North America. Nine years of marketing experience, including time spent working with companies like J.D. Power, Harris Interactive and Synovate help Terri provide customer service of the highest calibre. She works throughout client projects, finding the most effective ways to use our technology to engage consumers in research and creating engaging experiences for.

+44 (0) 20 3515 3301 terri@go-further.co
Maria Colarusso

Maria Colarusso

Client Support Executive

Maria has spent the last thirteen years in the research industry as agencies including Firefish, CrowdDNA and Ipsos, first as a researcher, then later in senior operations roles, so she knows her stuff when it comes to getting the best out of research. With a wealth of experience across healthcare, FMCG, financial services and social media projects, Maria is part of Further's Client Success team providing project and platform support, and training.

020 3515 3301 maria@go-further.co
Cathryn Hindle

Cathryn Hindle

Head of People

Cathryn has a passion for people and business, creating great working environments where people are inspired to grow and learn, and to make a great contribution. She spent the earlier part of her career in South Africa, working at British Airways, BASF and IBM, and in the past 20 years has worked with startups and small businesses in the UK and Europe.

+44 (0) 20 3515 3301 cathryn@go-further.co
Nathan Swift

Nathan Swift

Consultant Chief Technology Officer

Nathan looks after the health and compliance of our technology, working tirelessly to keep the development team on-track and at the forefront of trends and operations. His experience in negotiating contracts, managing with external technology partners and overseeing large private and government projects for the likes of GDS, Capita and Dr. Foster helps us further our vision and meet our ambitious goals.

+44 (0) 20 3515 3301 nathan@go-further.co
Alfredo Torre

Alfredo Torre

Developer

Alfredo works as a software engineer on the back-end development team. Open-minded about cutting-edge technologies, particularly on the web-environment spectrum, he helps to keep Further at the forefront of the industry.

+44 (0) 20 3515 3301 alfredo@go-further.co
Amy Liu

Amy Liu

Finance Manager

As Further’s Finance Manager, Amy keeps the numbers in check. She’s a fully-qualified chartered accountant and responsible for the financial health and well-being of the business, working closely with our founder, Stephen. 

+44 (0) 20 3515 3301 amy@go-further.co
Sarah Taylor

Sarah Taylor

Project Management and Operations

Sarah has over 25 years experience in qualitative research operations and compliance, delivering multi-stage, multi-market research projects across a wide range of sectors for global brands whilst at Added Value and then Kantar. During her time at Kantar, she embedded a GDPR & Data Privacy program across the Consulting Division globally.

Sarah is a solution-focused multi-tasker with an eye for detail and rigour when overseeing recruitment and project deadlines, and very comfortable spinning numerous plates, thriving on the fact that in operations, no two days are ever the same!

Sarah is a full member of the MRS and a member of the International Association of Privacy Professionals (IAPP)


020 3515 3301 sarah@go-further.co
Ryan Pain

Ryan Pain

Software Engineer

Ryan is a full stack developer leading the development and maintenance of the Further's research technology. He's passionate about clean and reusable code, and applies vast experience in modern web application design to keep Further on the cutting edge of online research.

020 3515 3301 info@further.co
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