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Tandem is a mobile research platform that utilises the most personal technology people own, their smartphones. Connect with your target audience anytime, anywhere to discover their thoughts, feelings, behaviours and motivations. Creatively explore the questions you need answers to, keeping your participants happy and engaged.
In our busy lives, smartphones have become invaluable and are rarely beyond arms reach. Mobile ethnography places you into the lives of your target audiences like never before. As a mobile research platform, Tandem offers 24/7 insight opportunities to qualitative researchers and anyone else whose role involves understanding consumers.Learn more
People experience brands, products and services every day across many different locations, on multiple devices, online and offline, in-the-moment and over time. We know that people make choices based on the quality of their experiences. We understand that their relationship with the brand, product or service is sometimes constructed from hundreds of composite experiences and moments, all of which need to be captured, understood, interpreted and improved upon in future.Learn more
If you’re planning a focus group or online community as part of a study, you’ll probably want to run a pre-task ‘homework’ exercise beforehand. This allows you to get a window into the world of your participants. Pre-tasks are also a great way to get participants 'warmed-up' and thinking about the topic, so that they arrive prepared for group discussion. Examples of pre-task activities on a mobile research platform include food or media consumption diaries. Using an online pre-tasking saves you time on paperwork and increases participant engagement.Learn more
Great design and UX that your participants will love. Tandem's flexibility allows you to iterate activities and vary interaction with participants to keep their attention. It like a researcher's dream box of tricks. Participants love the social media type format of our mobile research platform. Expect 95%+ engagement once the study is underway.
You need the ability to ask questions in different ways. Whether you want to be implicit or explicit, Tandem's flexible activity builder will help you capture the information you need, creating modular activities with a mix of qual and quant tasks.
Pictures and videos can offer a shortcut to deep insight and are as important to your research as written responses. Your participants can upload images, video, text and more to the mobile research platform. You can design activities that encourage them to share their visual world with you.
Being able to uncover key themes in your data without leaving the platform saves you time and effort. Tandem lets you start tagging and coding your data as soon as it arrives, using text-tags, annotation and emojis. Export data into excel for easy analysis.
Click on the graph button and you'll see aggregated responses to questions across the entire study cohort. Very handy when you need a quick lens on what everyone's thinking, and even better for your presentation slides!
Tandem has 'moments' functionality where participants can share additional or ad hoc thoughts. Great for capturing bonus insights and unstructured commentary.
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