Crowdsourced Research

Understand People

Target audience insight

Waggel Pawfect Personas

Develop Propositions

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Breakthrough Thinking

With Condé Nast International

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Insight for Innovation

How we're helping brands create and innovate

We generate meaningful human insight through research, helping organisations to innovate and grow.

Our team is a rich and diverse mix of consumer and cultural insight, design, branding and tech brains. Smart, creative folk with a talent for understanding the significance of people's behaviour.

Our research platforms are simple to use and can be customised to your needs. They're the start point to discovering what really makes people tick, in their world, as it happens.

How we can help

Further are online qualitative research experts. Want to discover what people feel or think, the way that they behave, the choices they make and what motivates them? Perhaps you need to understand how people experience your products and services, or what they think about your brand? Whatever questions you have, we can help you find the answers...

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Our Technology

Our qualitative research platforms get you into people's lives as never before. Created with bags of research expertise, they're simple to use and have all the creative features and functionality you'll need to engage with your target audiences.

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About us

We are a diverse team of researchers, psychologists, strategists, designers and software engineers with one thing in common - the desire to uncover human truths and behaviours. We'll help get you answers to the 'why' questions, so you can make the right decisions regarding your company, product or client.

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Read about what we're thinking, doing and learning right now...

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