Brands Use Insight

The Human Insight Company

Expertise and technology understanding human's real needs and wants, to open up the future.

Agile Research

The latest platform releases

New online research tools to make your lives easier - STREAM, Text Analytics, Ranking Order

Agile Research

Free research templates

To help save researchers time and do better, we've designed a series of templates that are free to download now

Crowdsourced Research

In-depth consumer understanding

A highly adaptive and flexible research and innovation platform to understand people's attitudes and behaviours, and evaluate new concepts

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Surfacing new opportunities

Creating a disruptive pet insurance technology business in the UK

Online qualitative research, with you, for you or by you.

We believe that to develop more valuable products and services, and make better business decisions, you need to truly understand consumers in the context of their busy, complex lives.

Our highly adaptable research technology and solutions will connect you to the people that matter the most, so you can learn more about them, inspire new thinking and evaluate new concepts fast.

Online qualitative research and innovation

Further's team of research and innovation experts have vast experience helping agencies and brands understand what motivates people to behave like they do, and develop new concepts using agile methods and technology.

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Adaptive research technology

Our online qualitative research platform gets you closer to consumers' everyday lives, any time of day. Designed by researchers for researchers, it's easy to use and has the tools and flexibility you need to understand consumers' attitudes, behaviours and decision-making.

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What our clients say

'I’m impressed by the online community in China partnered with Further. The engagement with the community has been phenomenal. Even during the tough Coronavirus period, our online activities and a product trial have been executed flawlessly. It’s been a pleasure to work with this professional research team!'

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Download our FREE guide to Online Qualitative Research

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What the team at Further are reading, doing and thinking right now...

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